Hey, I'm Ian Landsman 👋

I've been building software products for nearly 20 years. My company UserScape makes HelpSpot, customer service software that thousands of companies actually enjoy using.

No VC funding. No growth hacks. Just building good software and charging money for it.

This site is mostly an archive of my writing from the early days of building HelpSpot, with the occasional new post when inspiration strikes. For my current thoughts on software and business, tune into Mostly Technical.

Mostly Technical Podcast

🎙️ Mostly Technical Podcast

Weekly conversations with Aaron Francis about Laravel, business, and the real side of building software. We share unfiltered stories from the trenches, dive into technical challenges, and somehow make database migrations entertaining.

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Things I've Built 🚀

Writings 📝

helpspot case studies

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case studies

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feature arrogance

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rohde design process

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10 marketing questions

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the subway test

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helpspot in the wild urban rivals

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features vs ideology

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its alive

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welcome

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why there isnt more multilingual support

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bens big idea

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the software equation

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reverted to a simple design

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helpspot customer map

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valianthost acquired

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trials by time of day

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nice post on the death of an isv

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hosted trials come highly recommended

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contact break down for helpspot

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tiny sneak peak at helpspot v2

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userscapecom v2 complete

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free bingo cards

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dont be cheap dont be cheap dont be cheap

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any openings in your fantasy baseball league

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What They Never Told You About Handling B2B Transactions

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bitrock installer video

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an example of bad customer service

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10 ways to convert customer service into sales

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all your vi emulation needs

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