Hey, I'm Ian Landsman 👋
I've been building software products for nearly 20 years. My company UserScape makes HelpSpot, customer service software that thousands of companies actually enjoy using.
No VC funding. No growth hacks. Just building good software and charging money for it.
This site is mostly an archive of my writing from the early days of building HelpSpot, with the occasional new post when inspiration strikes. For my current thoughts on software and business, tune into Mostly Technical.

🎙️ Mostly Technical Podcast
Weekly conversations with Aaron Francis about Laravel, business, and the real side of building software. We share unfiltered stories from the trenches, dive into technical challenges, and somehow make database migrations entertaining.
Things I've Built 🚀
HelpSpot
Customer service software that's been quietly powering support teams since 2005. No VC funding, just solid software.
LaraJobs
The official Laravel job board. Where companies like Adobe and HelloFresh find their next Laravel developers. Quality over quantity.
Mostly Technical
Weekly podcast with Aaron Francis. Laravel, business insights, and entertaining tangents about building software for real.
Outro.fm
All-in-one platform for podcasters. Plan, organize, and monetize your podcast without juggling a dozen different tools.