Hey, I'm Ian Landsman 👋

I've been building software products for nearly 20 years. My company UserScape makes HelpSpot, customer service software that thousands of companies actually enjoy using.

No VC funding. No growth hacks. Just building good software and charging money for it.

This site is mostly an archive of my writing from the early days of building HelpSpot, with the occasional new post when inspiration strikes. For my current thoughts on software and business, tune into Mostly Technical.

Mostly Technical Podcast

🎙️ Mostly Technical Podcast

Weekly conversations with Aaron Francis about Laravel, business, and the real side of building software. We share unfiltered stories from the trenches, dive into technical challenges, and somehow make database migrations entertaining.

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Things I've Built 🚀

Writings 📝

im loving code igniter

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betrayed by bos forums

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reporting for fogbugz

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finally a decent new isv website

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valianthost two thumbs up way up

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37heads

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site launch announcement

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nice emails

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choosing a name

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sometimes its the simply features

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helpspot 120 is out

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new feature rules

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what happened to bingo

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6 month sales update

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rule the world

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isvs stop being cheapskates

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if 37signals and fogbugz had a baby

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yes i paid this man 1000

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maintenance pricing model is win win

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live page rank

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ads are so layout sensitive

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helpspot bayesian filter accuracy

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bob and gocrm

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helpspot from the customer perspective

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beat open source competitors by raising your price

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back up your blog

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fogbugz vs helpspot as a help desk

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free editions

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indirectly in 37sigs getting real

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more etech

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