Ian Landsman

Founder & Dev. HelpSpot / Larajobs

I saw the post by Dharmesh in the BOS forums and thought I'd throw my 2 cents in. I generally try not to pitch in threads that specifically ask about HelpSpot so I'll leave my 2 cents over here.

The basic gist of Dharmesh's post was what he should do in terms of bug tracking software vs help desk software. Could he use the bug tracker (FogBugz in this case) as a help desk tool, should he use HelpSpot (or similar) as a bug tracker, or does he really need both. For purposes of the discussion here I'll also expand the conversation to CRM as well since that normally enters these types of discussions.

My personal opinion is that about 80% of software companies and 99% of other companies need all 3 to be separate applications. So you should have a bug tracker, a help desk tool, and a CRM solution all relatively independent.

My main reasoning behind this is that these applications normally serve separate staff within an organization. Even in a small organization the programmers have their own needs separate from your customer service people, separate from your sales group. While having all 3 applications mashed together sounds like it should be more efficient it really isn't. Your sales team will hate seeing "bugs", your programmers don't care about the last time you mailed a customer a holiday card, customer service also doesn't care about bugs or this years sale conversion rates and so on.

Sure you'll always have some people who overlap and for those few people it may be useful to have these apps together, most of the time that's not the case. And by having them all together you're getting a very bloated UI for everyone involved. Even in a dedicated piece of software the average user is only using 20% of it. When you mash these 3 apps together the average use is now probably only using 5%. That means the 95% they're not using is simply in the way.

My other issue is that most systems which try and do everything end up doing nothing well. I'd rather have a top of the line help desk, bug tracker and CRM as opposed to a half ass do everything application.

Now specifically on the help desk front, my experience has been that using a bug tracker doesn't work well if you have dedicated support personal or if the people doing support are not the programmers. I've sold many HelpSpot licenses to groups moving away from this very model. That said, you can get by using just a bug tracker if your programmers are your support team. In that scenario the added convenience of one application can be helpful. If you're not planning on having a customer service portal and you're really only dealing with email then this can work.

Personally I don't do this and actually use separate apps for each, but that's my preference. I simply feel it makes my life much easier to do so. Also using HelpSpots Live Lookup API I can integrate with my home grown CRM and pull in all the data I need. I could also integrate with my bug tracker if that was required, but I currently don't.

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So I gave in to you, the readers, and came up with a new template. Nobody seemed to like the "un" template though it really did help clear my mind a bit.

The new site is based on this oswd.org template with some colors insired by www.bartelme.at and the Seattle Seahawks (though I'm not a fan of theirs).

It's a pretty standard layout. I've added a little photo carousel of me and my family to the top as well as a carousel tour of HelpSpot as an experiement.

I'm still looking to do something interesting with the footer. I'd like to put the articles in one column which would free up a column, but I have nothing I want to put there currently. Idea's welcome.

Let me know what you think.

Oh, and the current personal photos are:

  1. Tyler eating a carrot
  2. Tyler all dressed up with no place to go
  3. Me and Ty playing with leaves
  4. Jamie and Ty playing with leaves
  5. Tyler learing to program
  6. Me and Jamie on our honeymoon in Hawaii
  7. Me in our hotel room with a view of Diamond Head in Hawaii

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Our friends over at Campaign Monitor discuss the insane and unbelievable (in a very bad way) differences between Outlook 2000 and 2007. If you send/receive HTML emails this is a must read.

http://www.campaignmonitor.com/blog/archives/2007/01/microsoft_takes_email_design_b.html

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A new ISV startup blog I'm watching. I wonder what he's up to.

http://www.alexwilliams.ca/blog/

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Scoble says Verisigns new movie download service is a Netflix killer. Dave says he's wrong. The fact is they're both wrong.

If you watched any football in the past few weeks you already know the answer of who's the new king in movie rentals. Yes, Blockbuster. A company most certainly left for dead some time ago. I thought they would never catch on, but apparently having their stock price go into the toilet finally woke them up. For the past few weeks you simply can't watch a football game without seeing their new ads.

The ads advertise their new offer which is a Netflix like offering bundled with traditional stores. So if you have some movies from the internet service, but tonight you want to watch a movie you can go to a store and drop off the old movies. No need to put them back in the mail if you're in a rush. No penalties, no problems, no waiting.

I believe this will be huge. Who hasn't had some old Netflix sitting around on a Saturday and wishing you hadn't been so lazy and dropped them in the box. But you didn't so you're stuck with old movies. Blockbuster just solved all your problems.

In fact I was so impressed with the ads and idea (as much the ads as the idea really) that I purchased some stock in Blockbuster last week and already have a double digit gain. The market likes this new push big time.

Don't get me wrong downloads are the future, but the future isn't now yet (huh?). In the short to mid-term physical movie services are still the way to go.

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*[This image was lost to time in my blog transition]* A few months back I posted about working on a new product and promised to follow up in a month or so with details. Well there's been some interesting developments in this area that I wanted to share with all of you. Since I generally share my successes here I think it's also important to share my missteps.

After a few months of research this fall I decided that the second UserScape product would be a live chat program for website sales and customer service. I liked the idea because it was different enough from HelpSpot for some diversification, but similar enough that there would be good cross selling opportunities and the two apps would make sense together.

The live chat market is perfect for a small ISV because it's a very fragmented market with no one big player. There's also a serious lack of self hosted options. Almost all of the major players are hosted and I believe there are a lot of IT shops who would prefer to manage their own installations. There's also a serious lack of innovation in terms of what's possible now with JavaScript, AJAX, etc. So I began some basic work and even had the logo created by mighty MIke Rohde.

If you're interested you can even checkout the pre-launch page I put together: http://www.userscape.com/products/chatspotlive/

For some reason I appear to have been under the mistaken belief that I actually had time for a second product. Luckily a few weeks ago I decided to shelve the project. HelpSpot sales have been booming and even with Jamie now on board there's still not enough time in the day. While I think ChatSpot Live would be a great product and a valuable piece of software there's no way I can remove my attention from HelpSpot for such a long period of time.

I'm happy I realized this before I had truly launched product development, though I do lament the time I spent on it. However, all that time is not wasted. First, I believe I'll have the chance to develop ChatSpot in the future if the live chat market conditions stay similar to what they are today. Second, I was able to explore a lot of great new technology during the rough drafts of ChatSpot and many technologies I played with will be making their way into HelpSpot v2. Finally, it provided a bit of a reality check which I probably needed.

I could go into a lot of the background on ChatSpot, but I think I'll save that for another time or perhaps discuss it more in the comments. Overall I'd have to chalk this up as one of my largest missteps to date, but it's given me an opportunity to learn from the mistake as well as immediately providing an opportunity to use those lessons in the next version of HelpSpot.

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You can catch all the action here:

http://www.macrumorslive.com/

This could be an expensive day for me :-)

I'm hoping they announce the launch of the iTV. I don't really care about any phone, though if it's more of a PDA that would be very interesting to me.

UPDATE: Bye bye Motorola Q, I'm going to have to get an iPhone. Finally I can sync to my mac easily. Hmm I only get Verizon well around here though, hopefully they'll have it for Verizon at some point. It would be silly to only have Cingular for more than just a few months.

UPDATE 2: How can Apple be this far ahead of Microsoft? It's unbelievable. The Zune already looked bad against an regular iPod now it just looks silly, I mean they look like total fools.

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I've had enough of blog templates. I hate the one I have and I hate all the free ones out there and the paid ones too for that matter. Plus, they're always a huge pain to implement. So I've moved to an un-template. Just text H tags and a few simple classes, that's it. I'll probably do a bit more styling, but I really like this simple look. It's much more readable and I think puts the focus back on the blog posts and away from all the colors and craziness.

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I'm currently planning out the UI improvements for HelpSpot v2 and while I have a bunch that are on the list I'm always looking for good ideas. There's so much out there about good website design and UI but almost nothing about web application UI. I think people think website UI is the same thing as web application UI, but those people be wrong! So have you used any apps which are really spiffy lately? A specific UI element that really wow'd you. Note that I'm looking for elements that are practical not just "cool".

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Ade has an interesting list of the 50 things he learned last year. #40 is my favorite, but I'm probably biased :-)

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