How to Sell Anything To Anyone: "A few minutes later, the prospect handed over four million dollars."

(Via Seth's Blog.) - Gosh darn Seth Godin is good. Another excellent blog post and at a very relevant time for me. I've been thinking alot about product positioning lately. Not sure why. Maybe this is what you do when you're half way through building a piece of software and your mind is begging for distractions. Anyway it's a good read along with Eric's announcement of a

new product at SourceGear which also has to do with positioning.