Ian Landsman

Founder & Dev. HelpSpot / Larajobs

Really interesting post and comment thread on Terry Chay's blog.

Nice to see him defending PHP, though for small ISV's I think it's still most important to use what you know best. From my perspective the biggest issue with Rails continues to be it's small install base which makes it impossible to build commercial downloadable applications around it.

On a side note, I am still alive!! Just trying to get v2 wrapped up before I go away for 2 weeks in June. My goal is to have v2 complete and when I return do a bit more testing and then start the beta process. Towards the end of this week (hopefully) I'll be posting a v2 preview page and the beta sign up form so keep your eyes open for that.

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A few days a week I work a half day at Starbucks (or similar) and don't purchase the internet. I go totally offline to focus on whatever mentally intensive tasks I'm currently working on. For the most part this works out well, but one thing I miss when programming is easy access to PHP documentation. I'm addictated to using the quick search on php.net (www.php.net/fopen, etc). I found this little app a while back which makes the docs available offline, including the comments. If you're in need of such an app I highly recommend it. What's best is that it's super simple and doesn't go too far. It's OS X only so Win users are out of luck.

The PHP Function Index

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Alex King did a nice little review on HelpSpot. Alex was a big inspiration to me in developing HelpSpot. His family of Tasks apps are first rate, and a model I studied in developing a commercial PHP application.

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Looking for an idea for your first app? Here's one. An ad server. Banner ads, text ads, rich ads, etc. Aren't there a million of these you say? Yep, but they all stink. Every single one I've looked at is horrible. Thrown together by some code monkey, no aesthetics, overly complicated, horrible websites that make you scared to give them your credit card. The market is wide open for a clean, simple, moderately priced solution.

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Andy's doing a nice series on promoting your software. The first one is here:

http://successfulsoftware.net/2007/05/07/promoting-your-software-part-1/

Every time I read this type of series I always think the author is finally going to give me the super secret idea for selling millions of copies. Surprisingly I always end up disappointed. Never the less it's a good read if you're starting out in the biz.

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*[This image was lost to time in my blog transition]* I don't know if I've ever done a post dedicated to a consumer (non software) product, but I'm so insanely impressed with the Klipsch ProMedia 2.1 THX computer speaker system that I figured this was the time to do it. I just purchased these babies from Amazon a few days ago to replace my $20 tin boxes. I listen to music on the computer a lot and also use it for general home background music often so wanted something decent.

Well these are some of the best speakers of any type I've ever heard. I've had a fair number of audio setups both for home and car stereo. I've never been this impressed especially considering the price of these on Amazon. The best $129 you'll ever spend.

The highs are crystal clear and the bass... oh the bass. The little 8" enclosure is amazing. House shaking amazing if you push it and I have yet to hear any significant distortion even at levels too loud to actually sit next to (heh).

So if you're in the market or just hate your neighbors they're definitely worth checking out.

http://www.amazon.com/gp/product/B000062VUO/002-1549270-3677607

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The EllisLab folks have posted an interview I did with them along with a few thoughts on our new partnership.

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I was sad to see ValiantHost (the former provider of HelpSpot hosting) acquired a month or so back. I'd been working with Giorgio (the founder) for over a year and had a great business relationship with him. Overall he did a great job with the customers. Near the end there was a few hiccups (part of the reason he sold actually), but overall I was very happy with ValiantHost.

Sometimes though you need to turn setbacks into opportunities. One problem with Valiant is that it was essentially a MicroISV in the hosting business. When it comes to hosting, a one person company may not be the safest bet. Also, as HelpSpot has grown and started to reach larger organizations I've seen the need to be able to offer larger scale solutions. Solutions at an enterprise level, like dedicated servers, redundant locations and 24/7 hosting support.

As I was pondering all of this, I was surprised and happy to receive an email from Leslie Camacho, VP of EllisLab. EllisLab is the creator of Expression Engine (A great CMS used to run this blog) and the Code Ignitor PHP framework I use here for all the CRMish and ecommerce apps behind UserScape. Part of the EllisLab ecosystem is Engine Hosting. Leslie wanted to discuss Engine Hosting and how we might work together.

After an initial discussion with Leslie and further communication with Nevin Lyne (CTO of Engine Hosting) we decided to move forward with a hosting relationship. After a few weeks of work the collaboration is now live and you can see the HelpSpot options here:

http://www.enginehosting.com/web_hosting/solutions/helpspot/

Engine Hosting actually started out as Pmachine Hosting, back when EllisLab was called Pmachine. Since then they've grown out a first rate hosting environment will all the goodies. Up until recently they've primarily done Expressine Engine hosting, but recently they've started to push their services in all hosting areas.

That's a major reason to me why Engine Hosting is a beautiful match for HelpSpot. From a hosting perspective HelpSpot is very similar to Expression Engine (also a robust PHP application). Knowing they've hosted thousands of expression engine installations over the years gives me a lot of confidence in their service with HelpSpot.

For those of you interested in the business aspects of this, I think it's going to be a big win all the way around. With their enterprise class service I have a lot of confidence in really pushing the hosting option. Rather than just offering hosting to those who know they want it, I'll know be actively marketing it including a paragraph on the homepage and notes about hosting in the trial reminder emails.

I think this will really help HelpSpot with customers who are looking for a full on-demand solution. Of course it should also spur growth for Engine Hosting in base level accounts along with more robust and hopefully profitable accounts with the larger organizations HelpSpot is now drawing in.

I can't believe how quickly this has all came together. I've really respected the team at EllisLabs for a long time and to have the opportunity to work together is extremely exciting. I think this is only the beginning of a great partnership and I'm really looking forward to working closely with such a first rate group.

Update:
Leslie just posted an interview I did with him here.

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Over on the BOS forums there's an interesting thread by a MicroISV who thinks his market is too small and that's why he's not selling enough software. In his post, his two theories for why the sales are slow are:

1) The market size is really, really small
2) My marketing skills are not very good (yet)

I'm here to tell you that in the modern software world there is simple no software market that is too small. It doesn't exist. If you're selling your software over the interwebs you're reaching the entire world. At least a billion people have internet access. Those people have infinite needs. If you're a MicroISV there is NO market too small to make you at least an decent living (say 100K/year).

In this fellows case he says there are competitors, in that case then you know for sure that the market is there. So the correct reason why he can't make sales is almost certainly #2 plus any execution problems he may have. If his product doesn't stack up then that will always be a problem, but it's not a market problem.

This isn't to imply that all markets are equal and that some won't be easier than others, but almost any known market (not something you just invented out of the air) will have enough space for a MicroISV given enough skill and determination.

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This is an interesting idea. I wonder if you could make money selling a bug tracker that disposed of bugs that were older than X or when you reached more than X bugs. I must admit that I have a huge list of feature requests and there's no way many of them will ever (or should ever) be built. It would be interesting if these just disappeared and left my work area nice and clean with only more relevant feature requests.

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