nike ad
Cool Nike ad created by Joseph Jaffe. If you saw the masters this weekend it was a pretty dramatic moment and makes a very cool commercial. (link via Scoble)
Update: I had a little trouble downloading the movie, probably because Jaffe is being Scobledotted. Dave Winer has the file here:
http://mp3.morningcoffeenotes.com/movies/justDidIt.wmv