microISV Profile: Phil Wright, Crownwood Software: " I started out charging $199 for a single user licence but over the first year I increased the price on two occasions to become $399. Despite doubling the price the number of copies I sold remained constant. I guess this is because my customers are corporations and not individuals. If a company decides they want your software then the difference between $199 and $399 is not significant. If a software company needs to worry about a couple of hundred dollars cost then they must be in serious financial trouble. Obviously for a consumer market this works entirely differently."

(Via microISV.)