Why does Billy Gates do an interview with Gizmodo before Scoble? To my knowledge Scoble has never done an interview with Gates, yet the dudes from Gizmodo get to talk with him? Scoble has done more to attract the attention of sneezers over the past year than all Microsofts other marketers combined. I think that's the real insight from this interview, that the big boys at MS still don't get it.