helpspot has great customers
One of the keys to the success of HelpSpot is the fantastic customer base the product has. I think having great customers is really something most entrepreneurs don't consider, but they should. You have more control over your customer base than you might think. Having great customers makes your life so much easier. Great customers provide insight into how a product is used and how to make it better. Great customers become your sales force and your marketing team.
What's got me on this rant is a really nice post by long time HelpSpot customer Stephane Grenier. It's a perfect example of how great customers can help spread the word on your business. Not to mention it's just flat out cool when a customer takes this kind of time to discuss your product.