Well, I'm happy to report that HelpSpot has finally cracked the first page of MSN for the enormously important 'help desk software' query. While not the huge bonanza that a Google first page listing brings, it's still a great big step forward. Why pay $35 a click when you can get that traffic for free right? Just an fyi for my new readers, I wrote up my SEO techniques a while back if you're interested.