Move to data-driven decision making with my new NPS survey software.

All my readers receive 10% off for life with code: ian

contextual tv ads

November 28, 2005

Dave points to TiVo's ad announcement, whereby they'll let viewers find ads they are interested in as well as skip over ads they aren't.

I have to say I was hoping TV ads would go in a different direction. I understand that you'll never get rid of ads on TV and I'm fine with that. What I really want is contextually relevant ads. The best example of this is Extreme Makeover Home Edition. While the trips to Sears on that show are a little over the top, the rest of the product placements are done pretty well. Show me those great Closet Maid shelves actually in a closet or how nice those new Pella windows are.

Make the product fit the show I'm watching rather than ads almost always being totally irrelevant to the show.

→ Share your thoughts with me on Twitter
Don't Miss My Critical Posts

I won't bother you with short posts or off topic musings. You'll also receive my ebook on enterprise sales for bootstrappers for free.