Netflix attempts to fight BlockBusters Total Access with online downloads. Unfortunately this is not going to help them one bit. Nobody but the largest dorks are interested in watching movies on their computers. Hooking your computer up to a TV is also a non-starter. No ones computers are next to the TV, nobody wants to crawl behind the TV and hook them together (nor do they know how). Sure this is the future at some point, but the future isn’t now.
Once the cable companies put this in the set top boxes in a complete manner (not the bogus integration and offerings they have now) then it will work. I still think they’d be much better off bolstering their DVD offerings and somehow making them more appealing than BlockBuster.