An interesting post by Stephane, the founder of LandlordMax. He’s a new customer and his post details the new user manual he’s put online for his product. Of course the manual is powered by HelpSpot’s knowledge books. The interesting thing here is how HelpSpot is being leveraged beyond just customer service, but into a product differentiator for Stephane. The improved manual is a feature of LandlordMax and will help sell software.
I love when HelpSpot is used beyond just cost savings/organization into proactive revenue growth.