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marketing what next

October 26, 2005

So sales over the first 2 days have been very good. We're getting alot of conversions from the beta group as well as a surprising number of downloads from new visitors for the 45 day free trial. So how do we keep the marketing rolling, or more accurately how to start? I have some ideas for long term marketing efforts, but what about short term?

I found myself in the final screen of building an Adwords campaign this morning, but I just couldn't pull the trigger. The keywords that relate to help desk software are very expensive. Even a tiny campaign would blow through several thousands dollars in a month, easy. It is something I'm sure I'll try at some point, but for right now I just think there's got to be a better way to spend $1,000. I love how everything so far has been grassroots word-of-blog driven.

So I'm opening this up to everyone out there. I'm looking for ideas on how to spend $500-$1000 in the blog world. Maybe it's sponsoring something, buying something, flying somebody someplace, I have no idea. I don't want to pay people to blog about my product, that's just sleazy. Instead, I want ideas on how to facilitate the grassroots growth. Perhaps I'd be better off saving it for a vacation? Let me know what you think.

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