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One of the worst parts about running a business online is overexposure to excellence.

The world is a big place. If you’re on Twitter all day as so many of us are, you’re bombarded with excellence.

Competitors whose design is better, who have more features, who have better features.

Peers who are smarter.

People you follow with more followers, more access, more influence, more results.

Even for someone with a decade old business it can be discouraging. Worse, it can trick you into making bad decisions for your own business. Making you believe you must be everywhere at once, market on every channel, move forward on every feature.

The world is a big place and you only need to sell to a very small slice of it to be wildly successful.

The key is to not play their game, play your own game.

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