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gesture who gesture what

Gesture Who, Gesture What?

Nick Bradbury points over to Steve Gillmor today and notes that Steve has been on a roll and points specifically to the article, “No Prisoners” as being one of his best pieces in a long time. Citing it as “some of his most coherent posts in ages”. Now, I’ve tried to follow all this attention stuff (apparently now called Gestures?) and I’m sorry but I just don’t get it. I don’t see the revolution. The article linked above makes no sense at all to me, I find it barely readable. Perhaps if I understood the point of attention/gestures it would make sense?

So can anyone out there help me out with why my RSS reader tracking what I read is so cool? Is that all this really is? Doesn’t this system seem to wrongly equate attention with enjoyment? Help…..